A well-thought-out business strategy is the foundation of your freelancing success. It serves as your roadmap, helping you define your value proposition, target audience, key factors, revenue streams, and cost structure.
While your service might seem valuable, it’s crucial to ensure it resonates with the German audience. Conduct market analysis to understand local demand. Start with surveys and delve deeper into research.
Selecting a legal form shouldn’t be solely based on cost or bureaucracy. It must instill trust in your clients. Factors like your target audience and industry influence this choice. Common legal forms include GmbH (limited liability company) and Einzelunternehmen (sole proprietorship). Comply with legal requirements, such as licenses and invoice information, to avoid penalties.
Depending on your services, you may require professional advice. Germany’s tax system is complex, making a tax advisor essential. Legal counsel for contract setup might also be necessary, depending on your freelancing structure.