How to boost your odds, validate your idea, and start down the road to success.

Share:

Our program - overview

“I have a great idea; I just need a business plan to attract investors – I’m thinking 2-3 million to get started. Once funded, I’ll hire my team and go public in a year or so.”

NOTHING COULD BE FURTHER FROM REALITY!

We’ll jointly analyze your idea’s feasibility and help optimize its development from a market and investor viewpoints.

Who is it for:

What you get:

How can you take part in the program?

The deadline for the application has already expired. If you´re interested in the program please reach out to us via email.

Facts

Werner Nennecker

He´s the founder of WGN Global in Abu Dhabi, a startup advisor for tech accelerators in the UAE and EU, and a Principal Startup Consultant with Cayenne Consulting LLC of California.

Birgit Heidenreich

She´s the founder of the Expat Business Club, the incubator and accelerator for expats in Germany, an Expat Business Consultant, Managing Partner of CBC Ltd., and Keynote Speaker.

Our program - description

“I have a great idea; I just need a business plan to attract investors – I’m thinking 2-3 million to get started.  Once funded, I’ll hire my team and go public in a year or so.”

A significant percentage of first-time Founders think this approach sounds perfectly reasonable when in fact, everything about it is wrong. It’s easy to understand why they might think that.

Social and business media are filled with stories about new entrepreneurs that raised several million dollars for a new venture or has gone public – why not me?

Entrepreneurs who start and build new businesses are more celebrated than studied.  By the time they’ve figured that out that it’s not that easy, they’ve wasted months heading down the wrong path and lost what little cash they had.

Our approach

As a new founder, you’ll be prone to make decisions based on your natural inclinations, passion, optimism, a desire to be your own boss, all of which is driven by a trait we all have – Confirmation Bias. We’ve certainly suffered and paid the price of each of these more than once. 

Over the next four weeks, we´re going to walk you through the research, process, and decisions you’ll be making before you can effectively develop YOUR Business Plan.  “Your” is the operative word here.  You will want a business plan to help you stay on course, communicate to your future hires, customers, banks, or investors.  It makes no difference if you are the next “Uber” or a neighborhood cafe’.  In the early days, the process is essentially the same.  At some point, though, these paths will diverge based on your industry and building an SME or a Tech startup. 

Let us get the bad news out of the way at the start:

Last year, just under 100 million businesses were launched globally – more than three every second. Of those, as many as 90% will fail. 92% of Startups fail with the first three years, while only 32% of small SME’s do in the same time period.  

We have three goals for this program:

  1. Allow you to understand how the choices you make early can have long and sometimes unexpected results leading to significant delays and burning of precious cash. Decisions you think are apparent at the time may be the result of your own confirmation biases.  
  2. Help you define your path to developing and communicating a concise and compelling business plan to a range of audiences you probably haven’t thought of yet.  
  3. Give confidence in the future or decide that your “idea” isn’t ready yet; the timing might be wrong, or the concept is fatally flawed. Save your time and cash and find a “solution” to an existing problem.  

Why?

Each group will likely fail for a combination of the same reasons but differently distributed.

We’ll present the concepts during the first half and use the second half to talk about each of your programs; if there are questions that are better addressed later in the program, we’ll give you a brief answer and ask you to stay tuned.  The Q&A allows us to address your specific questions and relate that day’s subjects to your program.

How can you take part in the program?

The deadline for the application has already expired. If you´re interested in the program please reach out to us via email. 

Share: